Next year Disney will launch their streaming service now known as Disney Play, to compete with Netflix, Amazon Prime, and of course, DC Universe. Disney fully intends to win that war and has invested billions of dollars into the effort in hopes to establish a foothold in the streaming evolution that’s been upending Hollywood.
Disney has yet to say much on the service aside from the consumer cost being lower than Netflix, but they’ve made some expensive bets so far with one of their multiple Star Wars series, The Mandalorian, set for the service, hosting a $100 million budget for a ten-episode order, a live-action Lady and the Tramp movie with a budget north of $25 million, and even a pricey series based off of High School Musical. Disney has also begun rolling back its outside licensing since earlier this year, and will likely continue to do so until they have complete control of their properties once more leaving their competition stiff.
So, when Variety reported that Disney would be playing with the crown jewel of its properties, it would seem like a good idea to bring in the comic book viewers in a way that no other service can do, including the now rival company Netflix who currently has the opportunity to hold the Marvel name as well.
Apparently, the entertainment giant is in the early stages of developing an ambitious plan to bring Earth’s Mightiest Heroes on board for a number of limited series’ centered on popular characters from the Marvel Cinematic Universe. These series are said to likely include shows centered on Loki, and the Scarlet Witch, along with other beloved superheroes who have yet to appear in their own standalone movies.
Aside from bringing these much-desired characters into an exclusive platform, there’s an important distinction from other Marvel small-screen efforts. In this case, the actors who portrayed these heroes and villains on the big screen, such as Tom Hiddleston and Elizabeth Olsen, are expected to reprise their roles in the limited series’. Moreover, though the sources close to the production are staying mum on the cost of the programming, the Star Wars series from Jon Favreau as previously mentioned, and the cast involved, would indicate a similar budget of their major studio productions.
This level of premium content would bring numbers equal to their cinematic success no doubt, even if the series’ are only expected to be six to eight episodes each. In fact, this may be better in the case of the Marvel Studios series as the runtime would be similar to that of a cinematic trilogy. Yes, I said Marvel Studios, and not Marvel TV, as these series would fly under the Marvel Studios banner with Kevin Feige, the guru of all things MCU, taking a hands-on role in their development.
Very few of the Marvel TV series have featured characters from the films despite the shared MCU landscape. Shows like Agent Carter and Agents of S.H.I.E.L.D. have been formed around and featured characters who originated in the films such as Peggy Carter, Howard Stark, Phil Coulson, and Nick Fury. Meanwhile, the majority of Marvel TV shows such as Runaways, Daredevil, and the rest have a very one-sided relationship with the movies. The shows refer to events in the films, while the movies almost entirely ignore the characters who originated on TV.
With these show being produced by Marvel Studios, this could remain the same, but it could also potentially act as a game changer, bringing other shows into the higher budget realm as they begin converting into the Disney Play service.
Regardless, having Marvel Studios bring much sought after characters onto the service with their own high budget limited series’, is a sure fire way to place that desired foothold.
Would you buy the service solely for the Loki and Scarlet Witch limited series’? Would you like to see this service act as a bridge between Marvel Studios and Marvel TV? What other characters would you like to get the treatment they have yet to receive in theaters? Sound off in the comments and let’s discuss. Also, don’t forget to subscribe by Email and Follow Us on Social Media to stay up to date on all further developments surrounding these groundbreaking series’.
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