DC has been making waves for the past few years with DC Direct and figures and statues, developed for collectors, and Mattel’s DC Multiverse line centered around general consumers. Up until the Multiverse series, Mattel seemed to lack in their quality, and still lacks overall in recent years. People are not happy with Mattel, and apparently, DC feels the same way as they have struck a new deal with McFarlane Toys, a brand from Todd McFarlane that specializes in accuracy and detail for both the collectors and the general consumers. This deal through Warner Bros. Consumer Products, with McFarlane Toys, comes hot off news that McFarlane would be handling Warner’s Harry Potter franchise toys. The deal is said to roll out over the year 2020 with 6″ and 12″ figures from DC’s Multiverse, which hosts a stable of DC’s characters from comics, movies, video games, and animation.
While McFarlane has worked on DC and Marvel comics as an artist and writer, he has never been able to secure a toy deal with either company. In 1994 he launched McFarlane toys with a mission to great better quality and more realistic toys. Since creating the company he has dreamed of working with the big three, DC, Marvel, and Lucas. McFarlane has done it all with properties including, Stranger Things, Destiny, Fortnite, Game of Thrones, The Walking Dead, and countless others. Now, this hard work seems to be paying off as a three-year deal gives him a chance to live that dream out.
With more than 20 years in the toy business, McFarlane is eager to begin work with DC, but the question that remains, is what does he plan on doing with this line? We will have to wait and see, as while Todd McFarlane says there have not been any characters or designs picked or finalized as of yet. However, McFarlane does promise that his company and DC will come up with a line soon enough and it will be one we can all get behind.
While he admits that DC would probably look to knock out two bird in one stone such as Injustice Superman, or Earth: One Wonder Woman, there’s one rule he is following through with as his only concern is to make a high-quality product for both collectors and general consumers.
Since the deal is new, McFarlane says the talk with DC and Warner Bros. are ongoing as they try to flesh out what stable of characters they’ll likely try to create this year.
No doubt there is an impact for his toy company with this new deal, and McFarlane agrees, saying that it is a “very big deal.”
That being said, what characters and variations would you like to see from McFarlane, and which would you rather they avoid? Have you been displeased with Mattel as of late, or have you been enjoying their DC Multiverse work? Sound off in the comments, and don’t forget to Subscribe by Email for updates on all the upcoming releases from DC, Warner, and McFarlane.
Follow Us On